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Missing Children: How MOBILE DOOH is revolutionizing search efforts

An initiative by

02:00

Every two minutes, a
child is reported missing in Europe.* *https://missingchildreneurope.eu/press-release-imcd-2023/

Time counts

The first 24 hours are crucial in the search for a missing child, as the likelihood of safely finding the child decreases significantly with each passing hour.

Immediate action allows law enforcement to quickly collect important evidence and witness statements that can provide clues about the child's whereabouts.

We need to spread information not only quickly, but in real-time.
Not just where it is possible, but everywhere we can make it happen.

We start

A digital
revolution

In collaboration with the Initiative Vermisste Kinder, we utilized the mobile DOOHVOLUTION Free2move screens by screenery in Free2move vehicles to broadcast information immediately on the streets and in targeted areas. This innovative approach helps to spread important information faster, more precisely, and in a particularly attention-grabbing manner, leveraging a new media format for a positive purpose. Why digital car screens? We have the ability to display the missing person notice specifically on the screens of the Free2move fleet. Screens located near the last known whereabouts can be precisely selected. This ensures that relevant information is available almost in real-time and is quickly disseminated.

The process step by step

Every missing child must first be reported to the police.

After that, the parents have the opportunity to contact the Initiative "Vermisste Kinder". We have revolutionized and optimized the process by providing them with a user-friendly template.

Step 1

We launched an awareness campaign to encourage people to save the form on their smartphone home screen or bookmark the page on their computer to be prepared in case of an emergency.

Step 2

Parents fill out the template with all important information and approve the sharing of this data online and through digital Out-of-Home (DOOH) media

Link to form

Step 3

The Initiative verifies the information with the police to ensure that the details are valid and up to date.

Step 4

The information is then (if desired) automatically shared on the social media channels of the Vermisste Kinder Initiative.

Reach via DOOHVOLUTION Free2move Screens by screenery

The result

The information is now also distributed on digital Out-of-Home (OOH) screens in vehicles near the child's last known location.

Over time, we expand the radius to achieve a greater reach. People can immediately notify the police if they spot the missing child.

In this way, we create information channels where there were none before. A digital revolution in the search for missing children.

The Result

We find missing children through the power of real-time data distribution on mobile screens and the open eyes and compassion of every individual on the streets.

Real-Time
We use real-time data for a purpose where time matters most.
Location Targeting
We use available mobile media spaces exactly where they are needed.
Social
Using social media for the common good.

The success

A continuous partnership between an NGO and media partners – using a new media form for the common good.

Visit the website of the Initiative